It’s 2013, and the founding team of RXBAR called B.S. on protein bars. At the time, protein bars were loaded with unhealthy ingredients and they wanted a nutritious and simple protein bar. So, Peter and Jared started making bars in their kitchen. No venture capitalists. No consultants. No office. Just hungry, eager, and broke best friends. RXBAR is committed to making something for everyone to enjoy, no matter where they are on their wellness journey. In addition to their original protein bars, RXBAR now brings you nut butter, cereal, and oat cups.. and as always, they tell you what's on the inside on the outside!