Matt Weiss is the founder of Rind, and his family has been eating the peel for generations. Rind was born out of his Great-Grandma's commitment to great taste with less waste. Helen Seitner, was a passionate health food pioneer and operated her own natural foods store. The Stay-Well health shop in Michigan carried select produce, vitamins, and bulk nuts. She was ahead of her time in understanding the power of whole foods and this spirit lives on in Rind.