Lesser Evil (1)
Lesser Evil got their start in 2005 with snacks and slogans that speak to the inner child. “Snack like a kid again” was their mantra and it was carefree and indulgent. This was their story for over 6 years, but in 2011, they saw the light. And 2014, they said goodbye to indulgence and hello to premium ingredients. They started producing organic, non-GMO verified, truly better-for-you snacks. This era also introduced a fresh idea that spoke to them: making the world a little less evil by giving people healthier snack options.