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JAMBAR was founded by Jennifer Maxwell; nutritionist, mother, athlete and co-founder of PowerBar. She created JAMBAR in her kitchen, using the same KitchenAid mixer she and her late husband, Brian, used to make the first PowerBar in 1985.

You can have the best intentions, but when you’re making an energy bar, you’re only as good as your ingredients. At JAMBAR, only the highest quality ingredients are used. Plus, 50% of JAMBAR profits are donated to programs that support active living and the art of music. Jennifer is an athlete and musician, and JAMBAR's philanthropic focus is central to the business and their energy bars are a labor of love.