The idea for Hüma was born in the sands of Iraq. In 2009 a US Army soldier named 1st Lieutenant McCollum was leading grueling missions throughout Iraq. During his breaks he read the book Born to Run about the Tarahumara, a tribe of Mexican Indians who compete in epic 100+ mile races as part of their culture. To fuel themselves on these ultramarathons, they use a special chia seed blend. McCollum figured if it worked for them in Mexico, maybe it would work for him in Iraq. It did. In fact, it worked so well that he kept experimenting with it, which led to the creation of Hüma. Today, Hüma brings together Tarahumara tradition, sports nutrition research, healthy ingredients, and great taste to fuel you!