Gr8nola was founder by Erica Liu Williams who is an ex-techie turned-food-entrepreneur, former Olympic Trials swimmer, and health nut. Like many people, Erica is super passionate about health & fitness, and loves eating delicious food. However, it's admittedly hard to balance both eating for your taste buds and eating for your health. However, Erica strongly believes that everyone should have access to snacks that taste great and are healthy. In her own search for tasty and healthy granola Erica couldn’t find a granola that checked all the boxes. And as the story goes, this was the inspiration for her nutrient-dense recipe and the birth of gr8nola or “great”nola!